What do you do for a living? Accountant? Artist? Postman? Physicist? Or perhaps something more complicated, which just can’t be summed up in the one word, like Cat Trainer to the Stars? Or... do you find it impossible to describe your job (to people at parties) without the use of the introduction: ‘I Work in...’? Making the next however many words pointless, as the sexy blonde who’s just asked you is now off the other side of the room, with her tongue buried deep into a Physicist’s ear.

Well Ms Anna Kichenside luckily for her, doesn’t have such troubles. Unless you’ve already met her at a party, you probably won’t know who she is. But if you had... you’d remember her. When you asked her what she does for a living, she’d tell you that she designs shoes. “Ooohhh” you’ll say, simultaneously face-pushing Terry who’s in plastics into a bowl of tropical punch. But this isn’t some sort of 6-year old’s school project, between nap-time and free play... producing a scribbly etching of something resembling a slipper, covered in glue and glitter, stuck to her forehead. This is for real.

Nearly 12 months previous, Anna was working for someone else, in a company full of someone elses, all doing their jobs... just like the rest of us. Then she took the decision to go out on her own, to design, as well as make, market, and sell... her own stuff. It’s lucky she knows a thing or two about introducing herself at parties too, because she’s recently released her first ever collection of made-to-order crazy foot-protectors, and she threw a big party in PRISM Bar(Harvey Nichols’ basement bar)’s Conservatory  to celebrate.

I went along for moral support – I would have had a real intention of purchasing myself (not myself obviously) a pair, if they weren’t top of the range, high-fashion pairings of high-class material, classic design, and lined liquid money. At around £250 a pair they’re not cheap you see... But I’ve seen shoes before... I know what I’m talking about. I’ve even watched a couple of episodes of Sex and the City I’m not ashamed to admit... and I could tell what those 4 vultures the show’s based around were saying. And these plimsoles are damn nice!

The party was good too. Free booze. You’re allowed to walk around, looking at the shoes, touching them, trying them on (until Anna realised I wanted to try them on, and stopped me just as I was halfway through squeezing my sweaty size 10s into a sultry size 5 stretch of material.

Anna Kichenside: ‘Any man who is rich enough, back me and I'll make you millions..... Any woman who is rich enough, buy my shoes and I'll make you 4 inches taller.....’

See the entire collection here: http://www.annakichenside.com